With Grad school (MBA program) coming up at the end of the year, I thought it would be best to review the SWOT analysis table.

I had originally learned this, along with other management topics from Undergrad a few years ago.

SWOT Analysis Table Notes


  • What do we do well?
  • What can we leverage?
  • What resources do we have?
  • What are our core competencies?
  • How are we positioned?
  • What are our competitive advantages?
  • What are our unique selling points?


  • What is available now that weakens our hold?
  • What is our recovery speed?
  • What gaps are in our service?
  • How is the market doing?
  • What are a few scary trends?
  • What contracts or partnerships are coming up that need attention?


  • What has released that makes expansion easier?
  • What target markets are in reach now?
  • What trends can we take advantage of?
  • What key partnerships and synergies are available?


  • What market disruptions are startups leveraging?
  • What service out there is better than ours?
  • What technologies simplify our offerings?
  • What new regulations are there that hinder our operation?

What is a SWOT Analysis?

The acronym SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT (not SWAT) analysis is a business framework used to identify areas of gaps and growth. It’s essentially a strategic planning tool.

Besides looking internally it also evaluates external factors to help mold a detailed overview of your organization. I use the term evaluate because it avoids theories and estimations. Even though you can get really specific, it’s not a cure-all and should really be used as a step-by-step plan.

Update: one of my favorite websites that help me through grad school is Investopedia. They have more of a write up on the intricacies of a SWOT analysis. It’s pretty good.

Update 2: Vultr exhibited great business continuity planning. I would say this is definitely a strength. I didn’t get a notice like this from any other cloud provider I use, which is about 4 others at the time.

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